How Can I Do Client Gifting Well?
Your gift showed up on the client’s desk on December 22nd. So did three others. It sat...
Why Does Data Quality Make or Break a Direct Mail Campaign?
Most people think direct mail lives or dies on the creative. The handwriting, the card stock, the...
Why Do the Best Direct Mail Campaigns Start Before the Card...
Most people think a direct mail campaign starts with the message. Psst…it doesn’t. We think about 2...
Should You Put Your Logo on Client Gifts?
There’s a Simpsons episode where it’s Marge’s birthday. Homer gets her a bowling ball. With HIS name...
Can I Turn My Handwriting Into Software?
Your kitchen counter is covered in cards. You’ve got 30 closing gifts, birthday notes, and thank-yous to...
How to Use Handwritten Cards to Grow Your Referral Business
Blog post image is a screenshot of a client who received one of our ongoing retention touch...
How to Execute Strategic Gifting With a Handwritten Note
Most people who get serious about client gifting start in the same place. They order a box...
How to Run a Robotic Handwritten Card and Gift Campaign (Without...
Most people think about the gift. Or the card. But rarely everything that happens between deciding to...
How Does Robotic Handwriting Actually Look Real? (Inside the Technology Behind...
One of the most common questions we get about robotic handwriting services is: “Okay… but how does...
Employee Appreciation Month Is Coming. Don’t Phone It In.
Employee Appreciation Month is one of those moments that shows up on the calendar every year…and somehow...
What Kind of Gifts Can You Send with Handwritten Cards?
I didn’t start pairing gifts with handwritten cards because I had a polished strategy. I started because...
Robotic Handwriting Isn’t the Differentiator Anymore. Human Psychology Is.
Not long ago, robotic handwriting felt novel.A handwritten card, produced at scale, was enough to stand out....
The Hidden Power of Client Gifting (and Why Handwritten Notes Still...
Most businesses think client gifting is about the gift. I don’t. A gift by itself says something…...