Let’s face it.
Most businesses try handwritten marketing the wrong way – waiting until their busy season is already upon them, then scrambling to connect with customers when they’re already overwhelmed.
The average person is bombarded with 4,000-10,000 ad messages DAILY. That number only increases during competitive fall seasons. Your customers are experiencing the same overwhelm – which is precisely why planning your fall marketing now can give you an extraordinary advantage.
Why Fall is Make-or-Break for These Industries
For many businesses, fall represents the most critical revenue-generating period of the year:
- Educational services: Back-to-school isn’t just for retailers – tutoring centers, educational consultants, and supplemental learning providers see their highest enrollment in September and October.
- Home services: As homeowners prepare for winter, HVAC maintenance, insulation, roofing, and gutter cleaning services experience their annual surge.
- Financial advisors: Year-end tax planning and retirement account reviews drive fall consultations.
- Real estate: The pre-winter rush creates a final push before the market cools with the weather.
- B2B services: Many companies finalize annual budgets in Q4, making it prime time for landing new corporate clients.
Why Handwritten Outreach Must Be Planned Now
Our home service business clients have doubled their response rates through strategic handwritten marketing – but the key is in the timing. Here’s why June planning makes all the difference:
Our “Holiday Gift” Strategy: Timing is Everything
When it comes to our own client appreciation, we’ve discovered something counterintuitive about timing that applies perfectly to fall marketing.
For our annual Christmas client gifts, we deliberately avoid the December rush. Instead, we send our handwritten notes and gifts either in early November or in mid-January. Why? Because we’re not competing for attention with the dozens of other holiday cards and gifts flooding in during December.
This same principle applies to your fall marketing. By planning now and executing early, you avoid competing for attention during the height of the fall rush – when your prospects are being bombarded by every competitor scrambling for last-minute business.
Next Steps: Develop Your Fall Plan
One of the advantages of working with Ghosthandwriter for your automated handwritten letters and cards is that you get the added benefit of strategy for free.
We’ll work with you to develop campaigns, fine tune messaging, segment customer data, and help you create a follow-up strategy. This is included for every customer.
The human touch behind our automated handwritten cards continues to deliver extraordinary results in a digital-saturated world. But the businesses seeing the greatest ROI aren’t waiting until fall to implement their strategy – they’re planning now. Schedule a call to discuss your Fall outreach plans or any other handwritten cards you may want to send in the future.