How Do You Send Client Gifts With Handwritten Cards Without Doing...
It’s September, which means somewhere in your company, someone just got handed the holiday gift list. Maybe...
6 Ways to Make Direct Mail Stand Out in the Stack
We get this question from clients constantly: what else can we do to make our letters stand...
How Do You Get Meetings at a Conference Instead of Badge...
Fall conferences are in full swing! Dreamforce runs September 15 to 17 in San Francisco. UNBOUND, HubSpot’s...
What Are Some Thoughtful Client Gifts?
Every December, the same three gifts show up at every office in America. A tower of popcorn....
How Do You Decide What to Send in an ABM Campaign?
A company I was talking to the other day was doing everything right on paper. They built...
How Do You Reach ABM Target Accounts That Ignore Email?
You built the list. You know exactly which companies you want and who inside them signs off....
Which Robotic Handwriting Companies Can Also Send Gifts?
Most people find robotic handwriting companies because they want to send a card. They come back a...
10 Lumpy Mail Ideas Under $7 That Work
Most lumpy mail campaigns are ineffective. They’re full of famous one-off campaigns: a life-size popup closet, a...
The Lumpy Mail Idea Nobody Has Ever Received: A Handwritten Message...
Think about the last piece of mail you received that actually stopped what you were doing. The...
How Can I Do Client Gifting Well?
Your gift showed up on the client’s desk on December 22nd. So did three others. It sat...
How Do You Keep Customers Coming Back And Get More Referrals?
There is a customer in your records right now who used to be a regular. And then,...
Why Does Data Quality Make or Break a Direct Mail Campaign?
Most people think direct mail lives or dies on the creative. The handwriting, the card stock, the...
Why Do the Best Direct Mail Campaigns Start Before the Card...
Most people think a direct mail campaign starts with the message. Psst…it doesn’t. We think about 2...
Should You Put Your Logo on Client Gifts?
There’s a Simpsons episode where it’s Marge’s birthday. Homer gets her a bowling ball. With HIS name...
Can I Turn My Handwriting Into Software?
Your kitchen counter is covered in cards. You’ve got 30 closing gifts, birthday notes, and thank-yous to...
How to Reduce SaaS Customer Acquisition Cost With a B2B Gifting...
There’s a SaaS company out there spending $1,000 to acquire every single customer. Maybe you know one....
How to Use Handwritten Cards to Grow Your Referral Business
Blog post image is a screenshot of a client who received one of our ongoing retention touch...
How to Execute Strategic Gifting With a Handwritten Note
Most people who get serious about client gifting start in the same place. They order a box...
One of the Most Common Mistakes in Handwritten Card Campaigns: It’s...
After sending hundreds of thousands of handwritten cards and watching which ones actually get responses, one pattern...
How GhostHandwriter Was Born: From Frustrated Customer to Full-Service Handwritten Campaign...
I won two clients back with a handwritten card. Not a discount, not a follow-up email…just a...