GhostHandwriter Blog

Writing Tips and Case Studies

The “Principal-Agent” Dilemma with Some Handwritten Companies

When I was in college, I learned of a concept called the “Principal-Agent” problem which basically states...

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How the GhostHandwriter Cards Mimic Human Handwritten Cards Better

One of the things we get asked often when we start to tell people about GhostHandwriter is:...

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How Many Characters Should Be on Each Letter?

One of the questions we get asked often is “How long should my handwritten message be?” and...

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Should I Put a Return Address On My Handwritten Card?

This is a question that comes up a lot when discussing with clients a handwritten campaign. It...

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Getting More Online Reviews For Your Business With Handwritten Letters

I used to own a web design business and one strategy we focused on to bring in...

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The Psychology of Handwriting and Data Segmentation

You might think I’m a psychopath by the range of books I read (don’t worry, I’m not)....

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How Much Technology Should I Incorporate in a Handwritten Card?

Nothing has made a greater comeback in the last several years than the QR Code. We use...

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How Did GhostHandwriter Start?

A long time ago I used to own a marketing and web design firm. I made it...

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How to Use Handwritten Cards for Client Win Back Campaigns

What Is A Client Win Back Program And Why You Should Do It? Just like it sounds,...

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