How Can I Do Client Gifting Well?
Your gift showed up on the client’s desk on December 22nd. So did three others. It sat...
Why Does Data Quality Make or Break a Direct Mail Campaign?
Most people think direct mail lives or dies on the creative. The handwriting, the card stock, the...
Why Do the Best Direct Mail Campaigns Start Before the Card...
Most people think a direct mail campaign starts with the message. Psst…it doesn’t. We think about 2...
Should You Put Your Logo on Client Gifts?
There’s a Simpsons episode where it’s Marge’s birthday. Homer gets her a bowling ball. With HIS name...
Can I Turn My Handwriting Into Software?
Your kitchen counter is covered in cards. You’ve got 30 closing gifts, birthday notes, and thank-yous to...
How to Reduce SaaS Customer Acquisition Cost With a B2B Gifting...
There’s a SaaS company out there spending $1,000 to acquire every single customer. Maybe you know one....
How GhostHandwriter Was Born: From Frustrated Customer to Full-Service Handwritten Campaign...
I won two clients back with a handwritten card. Not a discount, not a follow-up email…just a...
How to Run a Robotic Handwritten Card and Gift Campaign (Without...
Most people think about the gift. Or the card. But rarely everything that happens between deciding to...
Why We Don’t Have CRM Integrations for A Robotic Handwriting Company
This question comes up more than you’d think. “Why don’t you just integrate directly into HubSpot or...
How Does Robotic Handwriting Actually Look Real? (Inside the Technology Behind...
One of the most common questions we get about robotic handwriting services is: “Okay… but how does...
Is Robotic Handwriting Fake? 5 Common Objections to Robotic Handwriting Services...
Over the last few years, robotic handwriting services have become a fast-growing segment of the direct mail...
Employee Appreciation Month Is Coming. Don’t Phone It In.
Employee Appreciation Month is one of those moments that shows up on the calendar every year…and somehow...
What Kind of Gifts Can You Send with Handwritten Cards?
I didn’t start pairing gifts with handwritten cards because I had a polished strategy. I started because...
Why Gifts With Handwritten Cards or Letters Still Win (and Always...
There’s no shortage of ways to get someone’s attention today. Emails. Ads. Sliding into DMs. Automation stacked...
Robotic Handwriting Isn’t the Differentiator Anymore. Human Psychology Is.
Not long ago, robotic handwriting felt novel.A handwritten card, produced at scale, was enough to stand out....
The Margin of Error We’re Willing to Stand Behind in Robotic...
We recently sent out a campaign of exactly 1,000 automated handwritten postcards using our robotic handwriting system....
Why Automated Handwritten Notes Are Suddenly Everywhere
I was using handwritten notes a decade before I ever touched a robotic handwriting machine. Back then,...
The Overlooked Detail We Obsess About at Ghosthandwriter: Postmarks
Man people have never thought about a postmark in their life.(Some don’t even know what it is.)...
The Hidden Power of Client Gifting (and Why Handwritten Notes Still...
Most businesses think client gifting is about the gift. I don’t. A gift by itself says something…...
Why We Still Manually Stuff Every Card at GhostHandwriter
It would be easier to let machines do it all. But that’s not how we roll at...