Category: Writing Tips

Writing Tips and Case Studies

Why Do Handwritten Cards Cost More Than Direct Mail?

We get it. Handwritten cards are more expensive than printing and fulfillment for a 5×7 direct mailer...

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The Biggest Problem with Handwritten Card Campaigns

I’ve worked with enough clients now to realize the most significant blunder people make when hiring us...

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When is the Best Time to Send a Direct Mail Campaign?

Timing is everything. If you’re considering sending a direct mail campaign, there’s a science behind the timing,...

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What Are the Best Data List Sources?

When you choose to purchase a data list, your goal is often to do marketing outreach, branding,...

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What are the best websites to order direct mail pieces?

Prior to entering the robotic handwritten cards space, I was in web design and marketing. There’s certainly...

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What is a better alternative to SendOutCards?

If you’ve used any professional service, such as a financial advisor, insurance broker, or realtor, chances are...

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The 3 Components of Effective Direct Mail

If you’ve ever sent a flyer, mailer, envelope, or anything to an audience there are really three...

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Handwritten Envelopes for Higher Direct Mail Opening Rates

Most people opt for a standard 6.5×9 direct mail flyer when sending direct mail. There is nothing...

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How Non-Profits Have Used Robotic Handwritten Card Services

While automated handwritten cards have been vastly used across all industries, nonprofit organizations have a unique opportunity...

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Why Real Estate Agents or Realtors Should Use Handwritten Cards?

In a recent(ish) New York Times article Why So Many People Became Real Estate Agents in the Pandemic it...

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Using Handwritten Cards for Hotels and Resorts

Imagine you’re the general manager of a more prominent hotel in a major city. Your team serves...

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Man vs. Machine: How Fast Can the Average Human Handwrite?

About 2 years ago, a question was posed on Reddit: “How fast can you write?” the author...

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Using Robotic Handwritten Cards for Lead Generation

One way that a lot of SaaS companies are using now to generate new sales might be:...

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How to Increase Your Response Rate For NPS Surveys

Ask anyone in CEM (Customer Experience Management) about NPS (Net Promoter Score); they will know exactly what...

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Why We Haven’t Bought a Stuffing Machine Yet

As we continue to grow GhostHandwriter.com we’ve been told that we should “just buy a stuffing machine...

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The Psychology and Power of the Color Blue

“What Color Should I Write With?” or “What Type of Pen Should I Use?” are some of...

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How Often Should I Send Handwritten Cards?

Just like any form of communication to clients and prospects- you want to time and space things...

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The “Principal-Agent” Dilemma with Some Handwritten Companies

When I was in college, I learned of a concept called the “Principal-Agent” problem which basically states...

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How the GhostHandwriter Cards Mimic Human Handwritten Cards Better

One of the things we get asked often when we start to tell people about GhostHandwriter is:...

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How Many Characters Should Be on Each Letter?

One of the questions we get asked often is “How long should my handwritten message be?” and...

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