How Do You Keep Customers Coming Back And Get More Referrals?
There is a customer in your records right now who used to be a regular. And then,...
Why Does Data Quality Make or Break a Direct Mail Campaign?
Most people think direct mail lives or dies on the creative. The handwriting, the card stock, the...
Why Do the Best Direct Mail Campaigns Start Before the Card...
Most people think a direct mail campaign starts with the message. Psst…it doesn’t. We think about 2...
Should You Put Your Logo on Client Gifts?
There’s a Simpsons episode where it’s Marge’s birthday. Homer gets her a bowling ball. With HIS name...
Can I Turn My Handwriting Into Software?
Your kitchen counter is covered in cards. You’ve got 30 closing gifts, birthday notes, and thank-yous to...
How to Reduce SaaS Customer Acquisition Cost With a B2B Gifting...
There’s a SaaS company out there spending $1,000 to acquire every single customer. Maybe you know one....
How to Use Handwritten Cards to Grow Your Referral Business
Blog post image is a screenshot of a client who received one of our ongoing retention touch...
How to Execute Strategic Gifting With a Handwritten Note
Most people who get serious about client gifting start in the same place. They order a box...
One of the Most Common Mistakes in Handwritten Card Campaigns: It’s...
After sending hundreds of thousands of handwritten cards and watching which ones actually get responses, one pattern...
How GhostHandwriter Was Born: From Frustrated Customer to Full-Service Handwritten Campaign...
I won two clients back with a handwritten card. Not a discount, not a follow-up email…just a...
Case Study: $7,500 Investment. $360,000 Contract. How One Handwritten Card Campaign...
Sometimes a $7,500 decision changes everything. That’s what one of our clients invested to run six Giftology-style...
How to Run a Robotic Handwritten Card and Gift Campaign (Without...
Most people think about the gift. Or the card. But rarely everything that happens between deciding to...
Why We Don’t Have CRM Integrations for A Robotic Handwriting Company
This question comes up more than you’d think. “Why don’t you just integrate directly into HubSpot or...
How Does Robotic Handwriting Actually Look Real? (Inside the Technology Behind...
One of the most common questions we get about robotic handwriting services is: “Okay… but how does...
Is Robotic Handwriting Fake? 5 Common Objections to Robotic Handwriting Services...
Over the last few years, robotic handwriting services have become a fast-growing segment of the direct mail...
Employee Appreciation Month Is Coming. Don’t Phone It In.
Employee Appreciation Month is one of those moments that shows up on the calendar every year…and somehow...
What Kind of Gifts Can You Send with Handwritten Cards?
I didn’t start pairing gifts with handwritten cards because I had a polished strategy. I started because...
Why Gifts With Handwritten Cards or Letters Still Win (and Always...
There’s no shortage of ways to get someone’s attention today. Emails. Ads. Sliding into DMs. Automation stacked...
Robotic Handwriting Isn’t the Differentiator Anymore. Human Psychology Is.
Not long ago, robotic handwriting felt novel.A handwritten card, produced at scale, was enough to stand out....
The Margin of Error We’re Willing to Stand Behind in Robotic...
We recently sent out a campaign of exactly 1,000 automated handwritten postcards using our robotic handwriting system....