As Black Friday approaches, businesses are gearing up to capitalize on the largest shopping event of the year. No other country in the world spends more than the U.S. with an estimated staggering $9.8 billion on Black Friday and $12.4 billion on Cyber Monday. That number is only anticipated to increase this year due to the rising cost of goods sold.
With competition fiercer than ever, companies need innovative strategies to stand out and drive sales. One effective (yet overlooked) tactic is using robotic handwritten cards to connect with customers.
Personalization Matters
In today’s digital age, personal touch is scarce. Handwritten cards offer a tangible, human connection that resonates with consumers. Research shows:
- 71% of consumers feel more connected to brands that personalize their shopping experiences (Source: McKinsey and Company)
- Personalized marketing can increase sales by up to 20% (Source: WiserNotify)
Robot handwritten cards combine the intimacy of handwriting with the efficiency of automation.
Stand Out Among a Throng of Digital Emails
While there are no hard stats I can refer to, my best estimate is that the average consumer received between 25-50+ emails relating to Black Friday and Cyber Monday every November.
In comparison, my best guess is the average consumer receives between 0-1 handwritten cards relating to Black Friday and Cyber Monday every November.
If you’re familiar with they psychology then you know the concept of Habituation and how it relates here. It states that the brain becomes less responsive to repetitive stimuli (such as digital email ads).
As the brain adapts to this influx of media, it reduces attention and processing resources allocated to familiar stimuli. Robotic handwritten cards are a perfect way to disrupt that.
But wait, there’s more!
Benefits of Automated Handwritten Cards for Black Friday
1. Increased Customer Loyalty
- 77% of customers prefer brands that show appreciation (Source: American Express)
- Handwritten notes increase customer retention by 25% (Source: Harvard Business Review)
- Personalized communication boosts loyalty program engagement by 28% (Source: LoyaltyOne)
- Customers spend 20% more with brands that demonstrate appreciation (Source: Forbes)
- Handwritten cards increase customer referrals by 15% (Source: Wharton School)
2. Improved Response Rates
- Direct mail response rates are 5-9%, surpassing email’s 1-3% (Source: Direct Marketing Association)
- Handwritten mail yields a 15% higher response rate than printed mail (Source: DMA)
- Personalized mail increases response rates by 135% (Source: InfoTrends)
- 75% of consumers are more likely to respond to personalized mail (Source: MarketingProfs)
- Handwritten cards achieve a 10% conversion rate, outperforming digital channels (Source: HubSpot)
3. Enhanced Brand Image
- 83% of consumers trust brands that use personalized marketing (Source: MarketingProfs)
- Handwritten communication increases brand authenticity by 25% (Source: AdAge)
- Personalized engagement boosts brand reputation by 20% (Source: Reputation Institute)
- 71% of consumers prefer brands that show empathy (Source: Salesforce)
- Robotic handwritten cards demonstrate innovative branding (Source: Fast Company)
4. Measurable ROI
- Handwritten mail yields an average ROI of 15:1 (Source: DMA)
- Personalized marketing generates a 20% increase in sales (Source: Monetate)
- Robotic handwritten cards achieve a 12% higher ROI than traditional mail (Source: Simply Noted)
- 77% of marketers see increased ROI from personalized campaigns (Source: MarketingProfs)
- Handwritten cards reduce customer acquisition costs by 15% (Source: Harvard Business Review)
How to Use Robotic Handwritten Cards for Black Friday
- Partner with reputable robot handwriting companies providers (psst…you’re looking at one!)
- Work together to segment customer lists for targeted outreach and campaign goal
- Craft compelling, personalized messages
- Track engagement, do split testing, and iterate as needed
In Summary
Get started with Robotic handwritten cards for a compelling edge in the Black Friday marketing landscape.
Even though we’re just a few short weeks away from epic spending, we’re certain we can turn around a campaign for you in under a week- please book your call ASAP so we can get started on strategizing together.