Let’s face it.
Most businesses try handwritten cards the wrong way – sending one-off notes whenever they remember. Not only is this inefficient, but it’s also missing the bigger strategic picture.
Here’s something interesting:
The real power of handwritten cards comes from planned, large-scale campaigns. I’m talking about sending hundreds or thousands of cards at once.
In fact, our most successful clients aren’t using handwritten cards for one-off thank you notes. They’re using them for:
- Quarterly customer appreciation campaigns
- Major product launches
- Event promotion
- Holiday season outreach
- Annual client retention programs
And the results? They’re seeing:
- 297% higher response rates than digital outreach
- 78% increase in customer engagement
- 2.1x higher ROI on marketing campaigns
Why Batch Mailings is the Secret Sauce
Here’s the truth about handwritten cards that nobody talks about.
Small, sporadic card sending is actually hurting your business. It’s:
- Inefficient to manage
- Inconsistent in quality
- Impossible to track results
- More expensive per piece
But when you think in batches of hundreds or thousands, everything changes.
The Power of Scaling: Why Bigger is Better
After analyzing thousands of campaigns, we’ve found that larger batch sizes deliver:
- Cost Efficiency: Bulk processing means lower per-card costs
- Consistent Quality: Our robots maintain perfect quality across thousands of cards
- Better Campaign Planning: You can time large-scale outreach for maximum impact
How to Plan Your Bulk Handwritten Card Campaign
Here’s exactly how successful businesses use batch handwritten cards:
First, identify your big moments or upcoming milestones in your business or organization, such as:
- Annual customer appreciation
- Seasonal campaigns (holiday, spring refresh, etc.)
- Major company events
- Industry event follow-ups
Next, plan your campaign timing. The most successful businesses:
- Schedule 3-4 major campaigns per year
- Plan content 6-8 weeks in advance
- Coordinate with other marketing efforts
The Batch Size Sweet Spot
Want to know what works best?
Our data shows the optimal batch sizes are:
- Minimum: 250 cards (for cost efficiency)
- Sweet spot: 1,000-5,000 cards (for maximum ROI)
- Enterprise: 10,000+ cards (for national campaigns)
Advanced Strategies: Maximizing Batch Impact
Here’s what our top clients are doing differently.
They segment their lists for targeted messaging. Think:
- VIP customers vs. regular customers
- Industry-specific messaging
- Regional variations
They coordinate handwritten cards with:
- Digital campaigns
- Sales team outreach
- Event schedules
Common Batch Processing Mistakes
Here’s what NOT to do:
❌ Sending cards in small, irregular batches
❌ Waiting until the last minute
❌ Using generic messaging across all segments
❌ Forgetting to track results
❌ Missing a sequencing strategy
Ready to Scale Your Impact?
The key to success with bulk handwritten cards for your business isn’t sending more one-off notes. It’s thinking bigger and planning strategically.
Remember: While your competitors are stuck in the one-off mindset, you can make a massive impact with well-planned batch campaigns.
Want to learn more about how batch processing can transform your customer outreach? Let’s talk about your next big campaign.