The Biggest Problem with Handwritten Card Campaigns
I’ve worked with enough clients now to realize the most significant blunder people make when hiring us...
When is the Best Time to Send a Direct Mail Campaign?
Timing is everything. If you’re considering sending a direct mail campaign, there’s a science behind the timing,...
What Are the Best Data List Sources?
When you choose to purchase a data list, your goal is often to do marketing outreach, branding,...
What are the best websites to order direct mail pieces?
Prior to entering the robotic handwritten cards space, I was in web design and marketing. There’s certainly...
What is a better alternative to SendOutCards?
If you’ve used any professional service, such as a financial advisor, insurance broker, or realtor, chances are...
The 3 Components of Effective Direct Mail
If you’ve ever sent a flyer, mailer, envelope, or anything to an audience there are really three...
Handwritten Envelopes for Higher Direct Mail Opening Rates
Most people opt for a standard 6.5×9 direct mail flyer when sending direct mail. There is nothing...
How Non-Profits Have Used Robotic Handwritten Card Services
While automated handwritten cards have been vastly used across all industries, nonprofit organizations have a unique opportunity...
Why Real Estate Agents or Realtors Should Use Handwritten Cards?
In a recent(ish) New York Times article Why So Many People Became Real Estate Agents in the Pandemic it...
Using Handwritten Cards for Hotels and Resorts
Imagine you’re the general manager of a more prominent hotel in a major city. Your team serves...
Man vs. Machine: How Fast Can the Average Human Handwrite?
About 2 years ago, a question was posed on Reddit: “How fast can you write?” the author...
Using Robotic Handwritten Cards for Lead Generation
One way that a lot of SaaS companies are using now to generate new sales might be:...
How to Increase Your Response Rate For NPS Surveys
Ask anyone in CEM (Customer Experience Management) about NPS (Net Promoter Score); they will know exactly what...
Why We Haven’t Bought a Stuffing Machine Yet
As we continue to grow GhostHandwriter.com we’ve been told that we should “just buy a stuffing machine...
The Psychology and Power of the Color Blue
“What Color Should I Write With?” or “What Type of Pen Should I Use?” are some of...
How Often Should I Send Handwritten Cards?
Just like any form of communication to clients and prospects- you want to time and space things...
The “Principal-Agent” Dilemma with Some Handwritten Companies
When I was in college, I learned of a concept called the “Principal-Agent” problem which basically states...
How the GhostHandwriter Cards Mimic Human Handwritten Cards Better
One of the things we get asked often when we start to tell people about GhostHandwriter is:...
How Many Characters Should Be on Each Letter?
One of the questions we get asked often is “How long should my handwritten message be?” and...
Should I Put a Return Address On My Handwritten Card?
This is a question that comes up a lot when discussing with clients a handwritten campaign. It...