The “Principal-Agent” Dilemma with Some Handwritten Companies
When I was in college, I learned of a concept called the “Principal-Agent” problem which basically states...
How the GhostHandwriter Cards Mimic Human Handwritten Cards Better
One of the things we get asked often when we start to tell people about GhostHandwriter is:...
How Many Characters Should Be on Each Letter?
One of the questions we get asked often is “How long should my handwritten message be?” and...
Should I Put a Return Address On My Handwritten Card?
This is a question that comes up a lot when discussing with clients a handwritten campaign. It...
Getting More Online Reviews For Your Business With Handwritten Letters
I used to own a web design business and one strategy we focused on to bring in...
The Psychology of Handwriting and Data Segmentation
You might think I’m a psychopath by the range of books I read (don’t worry, I’m not)....
How Much Technology Should I Incorporate in a Handwritten Card?
Nothing has made a greater comeback in the last several years than the QR Code. We use...
How Did GhostHandwriter Start?
A long time ago I used to own a marketing and web design firm. I made it...
How to Use Handwritten Cards for Client Win Back Campaigns
What Is A Client Win Back Program And Why You Should Do It? Just like it sounds,...